Although I couldn't make day 1 of the SAFW pop-up shop I most certainly did not miss yesterday's opening fashion show that feature Guillotine by Lisa Jaffe, Joel Janse Van Vuuren's floral marble prints and the cherry on the top, Gert Johan Coetzee.
The SAFW pop-up shop event allows customers and of coarse us bloggers to connect with our South African designers. It's a great platform for designers to build up a database of clientele and market their brands directly to us. One brand that stood out in particular was Rayne by none other than Jessica Rayne. Jessica collects vintage pieces and transforms them into wardrobe treasures, each accompanied with a little story. My favorite being an 80s sequenced jacket that she so cleverly transformed into a skirt. There is something for everyone hanging on this designer's rack making it an extra special collection.
After wandering about from stall to stall meeting and greeting some of the most creative people in the industry I came across the label Parooz. Flicking through each piece one by one took me one step closer to packing up the entire stall and stuffing it into my white clutch. A definite on-trend brand that is making waves in SA.
Images from SAFW Pop Up Shop:
Why not keep up with the pastel palette trend in one of Natalie Creed's gorgeous pieces. She is serving us ice-cream parlor colours in beautiful lace dresses and ruffled crop tops.
A stand out piece for me by Bello Couture. This geometric print is surely one to invest in this season.
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| Absolutely loved these bow tie detachable collars! |
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| A definite DIY inspo from the Shirt & Co |
These stunning Afro-chic necklaces accompanied Tian Nagel's collection.
I just have to congratulate our very own Tuks student Andea Roods on becoming a finalist for the SAFW Trabsformation Competition. Well Done!
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